The Gut Lab
Packaging redesign for The Gut lab developed to better reflect the brand messaging and characteristics.
A bright and playful brand with a wealth of knowledge in the world of adaptogens and holistic health.
![GL_Lifestyle_04.jpg](https://images.squarespace-cdn.com/content/v1/6112a0e0ee7c14535306e11e/ff665069-0ad2-4dea-aef9-8c3fa93e3338/GL_Lifestyle_04.jpg)
We worked with this supercharged wellness brand to take their existing logo and pivot the branding to be more streamlined and elevated.
With a deep product line, it was important to develop packaging that allowed each product to shine on its own.
Their unique “potions” are family recipes curated to various consumer and health needs.